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BrandThe Bentway
ProjectBrand Identity
The Bentway brand identity signage mounted on a concrete pillar with wire mesh fencing and typography reading this is bent 81

The Bentway Brand Identity 2024

Associated creatives

SUPERFANTASTIC
SUPERFANTASTICGraphic Design

Tags

brand identity signagebrand identitysignagegraphic designthe bentwaytypography

Description

This image showcases the brand identity and public signage for The Bentway, designed by SUPERFANTASTIC. The bold graphic panels feature high-contrast black and yellow colourways with white typography, reading phrases such as this is bent and welcome to a shared space alongside large numerical branding. The signage is mounted securely onto a large grey concrete pillar encased in a wire mesh structure. The composition is captured outdoors in daylight, showing urban architectural elements and red ground covering at the base of the pillar.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Jet Black (50%)
Golden Yellow (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign, Out of Home (OOH)