Shalan and Paul

Jun 2023

The brand identity for Shalan and Paul, a photography duo, establishes a monochromatic visual language that balances corporate utility with artistic edge. Developed in collaboration with SUPERFANTASTIC, the project integrates a comprehensive stationery system featuring clean sans-serif typography, structured layouts, and the recurring S-P monogram across daily administrative assets. The project leans into a minimalist aesthetic, utilizing high-contrast photography and tactile textures. Alongside the commercial collateral, the identity incorporates editorial portraiture and abstract imagery, captured with an analogue film sensibility. The overall presentation is defined by a consistent use of black-and-white compositions, casting a modern and professional tone across both physical portfolios and digital assets.

Horizontal, Commercial, Clean

Typography

Brand Film / Corporate Video