The Bentway Brand Identity 2024

Description

This graphic design project for The Bentway features bold yellow typography superimposed across a concrete highway overpass structure. The upward-angle composition highlights the heavy structural concrete pillars and beams of the bridge against a pale evening sky. Warm directional light catches the edges of the concrete forms while streetlights line the upper deck. The prominent yellow brand mark creates a high-contrast focal point within the industrial urban environment.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Bridge

Context

Advertising Campaign