The Bentway Brand Identity 2024

Description

An outdoor banner poster for The Bentway brand identity project is mounted on a wire-mesh fence column beneath a concrete highway overpass structure. The poster features bold yellow typography alongside photography of figures in elaborate sculptural costumes set against an industrial concrete environment. The surrounding public space includes concrete pillars, asphalt ground surfaces, and daylight illumination. The graphic design work is credited to SUPERFANTASTIC.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Color

Background

Carpark

Context

Out of Home (OOH)