The Advertising & Design Club of Canada

Dec 2023

The Advertising & Design Club of Canada’s 2022 Awards identity centers on a rigorous graphic design system that balances bold, high-contrast color blocking with structural minimalism. Developed by Baillat Studio and Locomotive, the brand identity project translates across print and digital collateral, utilizing a distinct visual language of interconnected dot-matrix patterns and sans-serif typography. The system extends into tactile applications including slipcases and publication spreads, where die-cut elements and perforated textures play with reveal and concealment. The motion graphics and data visualization components reinforce these themes of connectivity, employing precise vector animation to animate the geometric nodes and lettering. Photography by Steve Savage frames the collateral within clean, angular environments, emphasizing the materiality and sharp layouts defining this awards program.

Horizontal, Clean, Minimalist, Commercial

Typography

Advertising Campaign