The Advertising & Design Club of Canada Brand Identity 2023

Description

This brand identity project for The Advertising & Design Club of Canada showcases striking graphic design featuring bright orange perforated slipcases. The outer sleeves incorporate dot-matrix patterns that partially obscure and reveal underlying typographic details printed on dark grey and black inserts. Created by Baillat Studio, Steve Savage, and Locomotive, the design relies on bold geometric punch-outs and high-contrast color blocking. The clean composition highlights the tactile nature of the paper elements and innovative layout structure.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Emboss & Deboss

Color

Background

Solid Colour

Context

Advertising Campaign