The Tekla brand identity project establishes a visual language centered on minimalist principles and monochromatic contrast. Executing across both digital and physical touchpoints, the work pairs clean, bold typography with tactile paper textures to define the brand's aesthetic. Photography by Magnus Nordstrand and graphic design by Goods lean into a restrained, precise palette, utilizing natural light to highlight the structural forms of packaging and printed materials.
Beyond product presentation, the project includes corporate infographic video and motion graphics that track sustainability metrics. These assets break down transport emissions and material reduction through clear, structured data visualization. The integration of emboss and deboss techniques further emphasizes the focus on material quality, maintaining a consistent commercial identity across all media.
