Tekla
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2023
Description
The Tekla brand identity project establishes a visual language centered on minimalist principles and monochromatic contrast. The scope includes a comprehensive design system applied to packaging, collateral, and digital communications, utilizing techniques such as emboss & deboss and clean typography to define the brand aesthetic. Creative development was led by photographer Magnus Nordstrand and the design studio Goods. The collateral, including paper bags and booklets, is captured with an emphasis on texture and form, while motion graphics and infographics translate the brand's sustainability metrics into precise data visualizations.
Style
Commercial, Clean, Minimalist, Vertical
Color
Pure White
Jet Black
Associated creatives
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