Tekla: Tekla E-commerce by Andreas Bach
Brand
Date
Jun 2024
Description
This e-commerce series for Tekla highlights the brand's apparel line through a clinical, uniform approach. Captured by photographer Andreas Bach, the collection features model Moharam Hossain in a series of studio portraits that emphasize garment texture and pattern. The project leans into a minimalist aesthetic, utilizing a clean, white seamless backdrop to focus attention on the apparel. Employing even studio lighting and vertical framing, the work provides a direct view of the current collection for the retail platform.
Style
Vertical, Clean
Industries
Background
White Seamless
Context
E-commerce / Product
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