Tekla Brand Identity 2023

Description

This monochrome image captures a brand identity project for Tekla, photographed by Magnus Nordstrand with graphic design by Goods. The scene features a stack of neatly wrapped white paper packages resting on a dark surface. Hands enter the frame to carefully arrange or adjust the packages, highlighting clean lines and minimalist composition. The soft, directional lighting emphasizes the texture of the paper and the stark contrast between the bright parcels and the dark background. The overall aesthetic is restrained and precise, aligning with modern commercial design standards.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Analogue / film, Natural light

Industries

E-commerce Platforms

Color

Context

Advertising Campaign