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BrandTekla
ProjectBrand Identity
Infographic slide detailing packaging material reduction from eight components to three and carbon emission stats

Tekla Brand Identity 2023

Associated creatives

Goods
GoodsGraphic Design
Magnus Nordstrand
Magnus NordstrandPhotography

Tags

sustainability infographicinfographic slidesustainability datainfographicdata visualisation

Description

Graphic design infographic slide showcasing packaging sustainability metrics for Tekla as part of the Brand Identity project. The layout features minimalist typography arranged on an off-white background, comparing old and new material solutions alongside carbon footprint data. Key statistics highlight a reduction in CO2e emissions from 0.58 kgCO2e to 0.07 kgCO2e and a material component decrease from eight to three items. The composition is clean and structured, utilizing neutral grey text elements to present comparative data clearly.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Infographics

Industries

Enterprise & B2B Software

Color

Medium Grey (30%)
Off-White (70%)

Background

White Seamless

Context

Brand Film / Corporate Video