Tekla Brand Identity 2023

Description

This minimalist studio video showcases a white paper bag featuring the Tekla brand identity hanging against a dark neutral background. The lighting creates gentle shadows and highlights across the textured paper surface as the bag turns slowly. The clean composition highlights the typography and form of the packaging design without distraction. Magnus Nordstrand handled photography, and Goods provided graphic design for the project. The monochromatic color palette and simple presentation create a quiet, considered aesthetic.