Tekla presents a seasonal e-commerce campaign showcasing its signature sleepwear collection. Photographed by Hedvig Jenning, the series focuses on the technical details and fabric textures of the brand’s collared pajama sets, featuring contrasting piping trim and branded labels.
The imagery utilizes a consistent vertical orientation and clean, balanced studio lighting to maintain a uniform aesthetic across the commercial rollout. Featuring model Moharam Hossain, the shoot highlights the garment’s construction through a combination of full-length studio portraits and close-up product compositions.
