Tekla
Tekla E-commerce by Hedvig Jenning
Brand
Date
Sep 2024
Description
Tekla presents this e-commerce series featuring their signature sleepwear collection, photographed by Hedvig Jenning. The project focuses on showcasing the precise details of the brand's pyjama sets, highlighting material textures and design elements like contrasting piping and branded labels. The imagery employs a clean, vertical composition across all assets, utilising balanced studio lighting against a seamless white background. With Moharam Hossain featured as the on-camera talent, the shoot maintains a consistent aesthetic for the fashion house’s digital storefront.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Blush
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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