Superlocal

May 2025

The brand identity for Superlocal establishes a cohesive visual language across the restaurant’s physical and digital presence. Under the creative direction of Josh Nathanson, the project spans custom packaging, editorial menu design, and signage, leaning into a warm, tactile aesthetic that emphasizes natural textures and high-contrast graphic elements. Execution balances clean, minimalist typography with artisanal details like hand-printed fruit stamps and debossed ceramic finishes. Photography by Martí Pujol captures the brand in situ, utilizing natural light and warm tones to root the identity within the hospitality space. Graphic design contributions from Dennis, Marina Coll, and Ainara Martí ensure a consistent visual thread from the restaurant’s menu layouts to its industrial-inspired exterior signage.

Clean, Commercial, Warm

Restaurants

Advertising Campaign