Amo Tequila

Nov 2024

The brand identity for Amo Tequila is showcased through a series of commercial product photographs that emphasize the spirit's premium packaging and visual presence. Photographed by Ryan Duffin, the collection highlights the Reposado bottle’s distinctive vibrant orange label and bold typography, often arranged with glassware and ingredients like citrus and ice to convey a clean, polished aesthetic. Supporting the visual identity, the project incorporates graphic design by Hello Comrade and design collaboration by Saxon Campbell. The compositions move between minimalist studio settings and dynamic, high-speed captures, utilizing chiaroscuro and directional lighting to emphasize the golden hues of the liquid and the texture of the glass. Prop styling by Sasha Veryovka maintains a consistent, polished look across all assets, complemented by label production from Dagaprint and web development by Dennis.

Vertical, Commercial, Clean

Alcoholic Beverages

E-commerce / Product