Bar Bauma: Brand Identity

Mar 2024

Bar Bauma’s brand identity project establishes a cohesive visual language across both physical and digital touchpoints. The work centers on a minimalist aesthetic, utilizing bold typography and earthy materials to anchor the restaurant’s presence in Barcelona. Interior elements, designed by Conti, Cert., incorporate natural wood textures and structured stonework, which are reflected in the stationery and signage through debossed detailing and tactile paper stocks. Photographer Alba Giné captures the space and collateral using natural light to emphasize clean lines and warmth. Graphic designer Dennis complements this approach with a custom double-line typeface and UI elements, seen across social media templates and printed menus. The visual system extends into apparel and signage, unified by a restrained palette and consistent application of the brand’s typographic form.

Vertical, Commercial, Clean

Natural light

Advertising Campaign