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Bar Bauma

Brand Identity
Date

Mar 2024

Description

The brand identity for Bar Bauma synthesizes restaurant interior design and graphic collateral, grounded in a tactile, material-focused aesthetic. The visual system leverages natural wood textures, embossed signage, and desaturated paper stocks to create a cohesive atmosphere, documented through editorial photography by Alba Giné. The project incorporates a custom double-line typography set and a minimalist graphic language applied across menu design, apparel, and mobile UI templates. Interior design by Conti, Cert. complements the identity with warm, architectural details and clean lines, while graphic design by Dennis connects the physical space to the brand's digital and printed communications through clear, structured layouts and natural light.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Restaurants

Context

Advertising Campaign

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