Superlocal Brand Identity 2025

Description

This image captures a woman seen from behind as she carries a tray of glassware in a venue setting, created as part of the Superlocal brand identity project with creative direction by Josh Nathanson and photography by Martí Pujol. She wears an olive green long-sleeve top featuring a prominent black graphic print on the back, layered with a beige apron around her waist. The natural light illuminates the outdoor terrace or open-air space visible in the blurred background with greenery and seating. The composition focuses on the subject's back and the tray she holds, emphasizing texture and branding elements.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Café

Context

Advertising Campaign, Editorial