Superlocal Brand Identity 2025

About

This image captures a woman seen from behind as she carries a tray of glassware in a venue setting, created as part of the Superlocal brand identity project with creative direction by Josh Nathanson and photography by Martí Pujol. She wears an olive green long-sleeve top featuring a prominent black graphic print on the back, layered with a beige apron around her waist. The natural light illuminates the outdoor terrace or open-air space visible in the blurred background with greenery and seating. The composition focuses on the subject's back and the tray she holds, emphasizing texture and branding elements.