BrandSuperlocal
ProjectBrand Identity

Superlocal Brand Identity 2025
Associated creatives
Tags
Description
This image showcases the restaurant menu design created for the Superlocal brand identity project, directed by Josh Nathanson with photography by Martí Pujol. The composition features an open leather-bound menu resting on a vibrant red tabletop, displaying clean typography and handwritten annotations alongside a custom inserted card with a circular graphic and blue gradient tones. The overhead angle highlights the tactile paper textures and careful layout choices. Soft warm lighting creates gentle highlights across the glossy page surfaces and metallic cutlery edges.
Style
Horizontal, Commercial, Warm, Clean
Industries
Restaurants
Color
Pure White (50%)
Jet Black (30%)
Background
Solid Colour
Context
Advertising Campaign