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Periplo Portixol: Brand Identity

Date

May 2023

Description

Periplo Portixol presents a comprehensive brand identity project for the food and beverage sector. The design system prioritizes clean typography and minimalist graphic layouts, utilizing a vibrant color palette of red, blue, and gold to establish a distinct visual language across various consumer touchpoints. The project encompasses a diverse array of assets, ranging from sustainable packaging and custom kraft paper bags to menu design and promotional stationery. Many elements feature tactile paper textures and stencil-style lettering, anchored by natural light and organic shadow patterns that lend depth to the commercial presentation. This collection reflects the collaborative contributions of graphic design partners including Enrique Presa, The Colour Club, Studio Furore, TRY Design, Meat Studio, Saint-Urbain, Dennis, and Bielke&Yang. The identity extends from storefront signage to web layouts, emphasizing a cohesive and modern approach to restaurant branding.

Style

Horizontal, Commercial, Clean

Color
Pure White
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