BrandSuperlocal
ProjectBrand Identity

Superlocal Brand Identity 2025
Associated creatives
Tags
Description
This open menu page showcases a curated selection of cocktail offerings with distinct graphical drink illustrations paired with descriptive text blocks. The layout uses a minimalist, textured cream paper background styled with typography in bold headings and handwritten annotations. Created as part of the Superlocal brand identity project, the visual presentation highlights creative direction by Josh Nathanson and photography by Martí Pujol. The spread balances clean graphic design elements with organic textural touches.
Style
Horizontal, Commercial, Minimalist, Nostalgic
Techniques
Typography
Industries
Restaurants
Color
Cream (70%)
Rust (30%)
Background
Paper Texture
Context
Catalogue