Staples BTS 2026

About

This behind-the-scenes video commercial for Staples showcases children interacting with school supplies, learning tools, and tech gear in bright, domestic environments. Young actors are featured arranging colorful markers, notebooks, and rulers on a wooden floor, and examining a robotic arm next to a laptop in a bedroom study space. Natural light illuminates the scenes, emphasizing vibrant stationery items and paper goods from the brand's back-to-school campaign. The production was handled by GREATERGOOD as part of the BTS project.