Sportmax: Sportmax Soffy
Brand
Date
Mar 2025
Description
Sportmax presents the Soffy campaign, a fashion editorial set against the urban architecture of Paris. The imagery showcases the brand’s latest collection through a minimalist, monochrome lens, emphasizing structured tailoring and clean lines in an outdoor setting. Photographed by Maurizio Annese, the series features model Léa Julian. The production utilizes natural light to highlight the intricate textures of the garments and the metallic hardware of the Soffy clutch bag. Fashion styling by Mariaelena Morelli defines the aesthetic, pairing oversized blazers and midi skirts with precise accessories to create a commercial yet editorial look.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Color
Jet Black
Background
Street
Context
Advertising Campaign
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