Sportmax presents the Soffy campaign, a fashion editorial set against the urban architecture of Paris. The imagery showcases the brand’s latest collection through a minimalist, monochrome lens, emphasizing structured tailoring and clean lines in an outdoor setting.
Photographed by Maurizio Annese, the series features model Léa Julian. The production utilizes natural light to highlight the intricate textures of the garments and the metallic hardware of the Soffy clutch bag. Fashion styling by Mariaelena Morelli defines the aesthetic, pairing oversized blazers and midi skirts with precise accessories to create a commercial yet editorial look.
