Sportmax
Sportmax Soffy
Brand
ProjectSportmax Soffy
Date
Mar 2025
Description
Sportmax presents the Soffy campaign, an editorial series shot by photographer Maurizio Annese. The imagery highlights the season's collection through a clean, monochrome aesthetic, utilizing natural light to emphasise the sculptural hardware and tailored textures of the garments and accessories. Styling by Mariaelena Morelli defines the series, pairing structured denim and classic tailoring with the collection's soft leather clutch bags. Featuring model Léa Julian, the campaign is set against the stone architecture and urban landscapes of Paris, grounding the fashion-focused narrative in a classic, minimalist environment.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Color
Jet Black
Background
Street
Context
Advertising Campaign
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