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Brand
Sportmax
ProjectSportmax Soffy
Model Léa Julian holds a white leather clutch with silver hardware, wearing a black blazer and bold silver chain necklace on a city street.

Sportmax Sportmax Soffy 2025

Associated creatives

Maurizio Annese
Maurizio AnnesePhotographer
Mariaelena Morelli
Mariaelena MorelliFashion Editor/Stylist
Léa Julian
Léa JulianModel

Tags

lea julianmodel lea julianwoman holding white clutchwoman holding clutchwhite leather clutchwhite clutch bagwhite clutchwhite leather bagsportmax soffy bagsportmax bagblack oversized blazerblack blazersculptural silver necklacesilver choker necklacesilver necklacesilver ring

Description

Model Léa Julian holds a white gathered leather clutch bag with distinctive sculptural silver hardware in an outdoor campaign for Sportmax Soffy. She wears an open oversized black tailored blazer over a black bandeau top, accessorized with a thick polished silver choker necklace and matching statement ring. Shot at eye level with soft overcast natural daylight, the composition is framed vertically against an Parisian street backdrop featuring classic Haussmannian architecture and an outdoor cafe terrace. Photographed by Maurizio Annese with fashion styling by Mariaelena Morelli.

Style

Vertical, Commercial, Cool, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Off-White (30%)
Silver (metallic) (20%)

Background

Street

Context

Advertising Campaign