Spencer Lowell

Mar 2022

Spencer Lowell’s brand identity project serves as a cohesive exploration of minimalist corporate design, utilizing a recurring palette of monochrome tones and high-visibility green accents. The project encompasses a full range of collateral, from digital UI design and interactive website layouts to physical touchpoints like stationery and large-scale outdoor signage. Technically refined, the work leans into the emboss and deboss technique, using tactile surface treatments on business cards and paper goods to contrast with the raw, textured environments where the photography is placed. The overall identity emphasizes clean typography, structured geometric grids, and a balanced hierarchy that prioritizes clear information over ornament, reflecting a focus on precision and technical utility.

Horizontal, Commercial, Clean, Minimalist

Typography