Spencer Lowell Brand Identity 2022

Description

A horizontal brand identity design showcases a series of black and green posters pasted onto a weathered concrete wall. The posters feature whimsical black line art, bold typography, and repeating text elements, creating a dynamic visual rhythm. Below the installation, a vintage red and white bicycle is parked against the concrete surface, anchoring the composition. The lighting is bright and even, highlighting the textures of the paper paste-ups and the porous concrete wall.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Concrete Texture

Context

Advertising Campaign