Spencer Lowell Brand Identity 2022

Description

This brand identity project features crisp white business cards placed outdoors against a rugged red and brown rock surface covered in vibrant lichen. The composition highlights minimalist typography, debossed circular elements, and a clean contrast between refined stationery and raw geological textures. The lighting is direct and warm, casting sharp shadows that accentuate the tactile quality of both the paper and the stone background. This work exemplifies refined corporate identity design created by Spencer Lowell.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light, Emboss & Deboss

Color

Background

Stone Texture

Context

Advertising Campaign