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BrandSpencer Lowell
ProjectBrand Identity
White business card with embossed name and green painted edge on grey background next to black panel with white text

Spencer Lowell Brand Identity 2022

Associated creatives

Lundqvist & Dallyn
Lundqvist & DallynProjects by
Yucca Studio
Yucca StudioProjects by
Mecha Studio
Mecha StudioProjects by
MADE IN BURO
MADE IN BUROProjects by
Duties
DutiesProjects by
Plus Mûrs
Plus MûrsProjects by

Tags

business cardwhite business cardembossed business cardbusiness card designname card

Description

Brand identity project showcase for Spencer Lowell featuring a clean, minimalist business card design. The thick white paper stock features debossed typography and a striking fluorescent green painted edge. The card rests on a pale grey angled surface, casting a soft shadow. To the left, a stark black panel displays crisp white serif typography reading The Edit Vol. 87. The composition relies on strong geometric lines, high-contrast monochrome tones, and precise graphic alignment.

Style

Artistic, Horizontal, Clean, Minimalist, Graphic

Techniques

Typography, Emboss & Deboss

Color

Pure White (50%)
Lime (30%)
Medium Grey (20%)

Context

Advertising Campaign, Website / Web