OURROS

Feb 2021

The brand identity for OURROS, developed by Plus Mûrs, centers on a minimalist visual language that bridges digital and print media. The project establishes a cohesive aesthetic through a custom typeface, Syndicat Grotesk Medium, and a signature serpent emblem that appears across stationery and screen-based applications. Execution relies on a clean, geometric approach to typography and iconography, often paired with textures like paper grain or matte surfaces to ground the digital elements. The identity system is showcased through commercial UI mockups, embossed business cards, and 3D render/CGI animations that emphasize high-contrast lighting and refined motion graphics. Utilizing a distinct color palette of vivid blue, white, and dark grey, the work maintains a consistent editorial tone.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign