BrandSouper Duper
ProjectBrand Identity

Souper Duper Brand Identity 2023
Associated creatives
Tags
Description
This image showcases the brand identity and packaging design for Souper Duper. Two rectangular brown cardboard boxes are stacked vertically against a clear blue sky background. The boxes are secured with bright yellow packing tape featuring repeated oval brand logos and typography. Additional black branding and text reading 95th Street and Amsterdam are printed directly onto the cardboard surfaces, highlighting the clean graphic design by Brooklyn Design Services.
Style
Vertical, Commercial, Minimalist
Industries
CPG / Packaged Food
Color
Camel (60%)
Golden Yellow (40%)
Background
Clear Sky
Context
Advertising Campaign