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Souper Duper loyalty punch card with colourful circular stamps and promotional text against a yellow backdrop.

Souper Duper Brand Identity 2023

Associated creatives

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Description

Graphic design brand identity project for Souper Duper featuring a loyalty punch card set against a solid yellow backdrop. The white card displays the brand logo in a yellow oval alongside bold black typography reading 10th bowl on us. Ten circular stamp positions feature various colourful fills and monogram icons including green, burgundy, grey, pink, orange, and brown variants. Three loose round tokens rest below the main card on the yellow surface. Brooklyn Design Services contributed graphic design work for the project.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Industries

Fast Food

Color

Golden Yellow (50%)
Pure White (30%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign