BrandSouper Duper
ProjectBrand Identity

Souper Duper Brand Identity 2023
Associated creatives
Tags
Description
Graphic design brand identity project for Souper Duper featuring a loyalty punch card set against a solid yellow backdrop. The white card displays the brand logo in a yellow oval alongside bold black typography reading 10th bowl on us. Ten circular stamp positions feature various colourful fills and monogram icons including green, burgundy, grey, pink, orange, and brown variants. Three loose round tokens rest below the main card on the yellow surface. Brooklyn Design Services contributed graphic design work for the project.
Style
Horizontal, Commercial, Graphic
Techniques
Vector
Industries
Fast Food
Color
Golden Yellow (50%)
Pure White (30%)
Jet Black (20%)
Background
Solid Colour
Context
Advertising Campaign