Brand
ProjectBrand Identity

Souper Duper Brand Identity 2023
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Description
This product design photography piece showcases a brand identity concept for Souper Duper, created by Brooklyn Design Services. Multiple stacks of pale yellow paper soup cups are arranged artfully against a clean, neutral background, with crisp shadows cast across the scene. A fresh beetroot with vibrant green leaves and magenta stems emerges directly from the center of the cup arrangement. The minimalist composition highlights the custom typography and circular logo branding printed on the exterior of the containers.