Ark: Brand Identity
Brand
Date
Sep 2023
Description
The Brand Identity project by Ark explores environmental graphic design through a series of diverse commercial signage installations. The work features a modular approach to typography and iconography, applied across varied architectural contexts ranging from modern retail bakery interiors to exterior brick and concrete facades. Utilizing clean, minimalist design principles, the identity systems leverage natural light and shadow to define spatial depth. Key production partners for this visual system include OMSE, Barkas, Jeremy Matthews, ShiftWalk, Angel & Anchor, Brooklyn Design Services, TRY Design, and Platform.
Style
Vertical, Commercial, Clean
Color
Jet Black
Pure White
Context
Advertising Campaign
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