BrandSouper Duper
ProjectBrand Identity

Souper Duper Brand Identity 2023
Associated creatives
Tags
Description
A vibrant yellow canvas tote bag rests upright on a clean white surface, serving as the central display for the Souper Duper brand identity project. The bag features a prominent brown oval containing curved yellow typography, alongside black lettering reading NYC and address details near the base. The composition is lit with high-contrast, directional studio lighting, casting sharp shadows across the reflective white tabletop and contrasting against a deep black background.
Style
Horizontal, Commercial, Clean
Techniques
Low-key / chiaroscuro
Industries
Specialty Retailers
Color
Golden Yellow (80%)
Caramel (20%)
Background
Black Seamless
Context
E-commerce / Product