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Bright yellow canvas tote bag with brown oval logo and black typography sitting on a white surface against a dark background.

Souper Duper Brand Identity 2023

Associated creatives

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Description

A vibrant yellow canvas tote bag rests upright on a clean white surface, serving as the central display for the Souper Duper brand identity project. The bag features a prominent brown oval containing curved yellow typography, alongside black lettering reading NYC and address details near the base. The composition is lit with high-contrast, directional studio lighting, casting sharp shadows across the reflective white tabletop and contrasting against a deep black background.

Style

Horizontal, Commercial, Clean

Techniques

Low-key / chiaroscuro

Industries

Specialty Retailers

Color

Golden Yellow (80%)
Caramel (20%)

Background

Black Seamless

Context

E-commerce / Product