Souper Duper Brand Identity 2023

Description

This brand identity project for Souper Duper features an oval yellow projecting sign mounted on a white bracket against a clear blue sky filled with white clouds. The bold black custom typography reads Souper Duper with a trademark symbol on the face of the sign. Natural daylight illuminates the scene, highlighting the clean graphic lines of the signage against the sky. The clean composition emphasizes the modern branding and visual identity.

Style

Horizontal, Commercial, Clean

Color

Background

Clear Sky

Context

Advertising Campaign