SOMA

Oct 2021

The brand identity for SOMA presents a comprehensive design system rooted in tactile materiality and refined graphic precision. The project integrates custom stationery, interior spatial design, and commercial photography to establish a distinct aesthetic language that spans print and digital applications. By balancing bold, embossed typography with specialty paper stocks—including textures from G. F Smith, Colorplan, and Gmund Bier—the identity emphasizes a premium, sensory-driven approach to branding. Captured by photographer Felix Speller, the visual assets lean into a low-key, moody atmosphere that highlights the interplay between brushed metallic surfaces and organic, botanical motifs. The execution relies on minimalist layout structures and a deliberate use of light, whether employing dramatic chiaroscuro for product shots or soft illumination within the SOMA lounge interiors. This cohesive approach connects the physical environment with the brand's tactile collateral, resulting in a sophisticated and consistent visual experience.

Horizontal, Clean, Commercial

Metal Texture

Advertising Campaign