ZVYK
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2023
Description
The brand identity for ZVYK presents a comprehensive visual language spanning packaging, motion graphics, and environmental applications. The design system centers on bold, assertive typography paired with a vibrant, high-contrast palette of yellow, purple, and blue to establish a modern commercial presence. Developed by Oddity, the project balances clean, minimalist studio presentation with tactile, analogue applications like wheatpaste posters and debossed paper stocks. These paper elements leverage materials provided by Colorplan, G. F Smith, and Fedrigoni to achieve a distinct physical quality that complements the brand’s digital touchpoints.
Style
Clean, Commercial, Horizontal
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