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ZVYK: Brand Identity

Brand
Date

Aug 2023

Description

The brand identity for ZVYK presents a comprehensive visual language spanning packaging design, motion graphics, and urban-integrated advertising. Defined by a vibrant color palette and bold typography, the identity employs a mix of minimalist studio photography and tactile, analogue-inspired print work. Graphic design by Oddity drives the visual system, incorporating specialized paper stock and textures provided by partners Colorplan, G. F Smith, and Fedrigoni. The project balances clean, modern digital layouts with gritty, real-world applications including wheatpaste posters and metallic, 3D-rendered packaging displays.

Style

Clean, Commercial, Horizontal

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