The brand identity for ZVYK presents a comprehensive visual language spanning packaging design, motion graphics, and urban-integrated advertising. Defined by a vibrant color palette and bold typography, the identity employs a mix of minimalist studio photography and tactile, analogue-inspired print work.
Graphic design by Oddity drives the visual system, incorporating specialized paper stock and textures provided by partners Colorplan, G. F Smith, and Fedrigoni. The project balances clean, modern digital layouts with gritty, real-world applications including wheatpaste posters and metallic, 3D-rendered packaging displays.
