ODD Company
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2024
Description
ODD Company’s brand identity project centers on a minimal aesthetic, bridging motion graphics with tactile stationery design. The visual identity leans into a stark, high-contrast palette, utilizing sleek, curved lines and smooth motion design principles to establish a modern graphic foundation. Directed by Jens Nilsson, the project extends to physical assets, featuring debossed typography on heavy paper. Photography and motion elements, contributed by Golden Retriever and Petter Bergmar, introduce textural depth through live-action footage of reflective surfaces and sharp, directional lighting that emphasizes the sculptural quality of the stationery.
Style
Horizontal, Cinematic, Minimalist, Clean
Color
Pure White
Context
Brand Film / Corporate Video
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