ODD Company’s brand identity project establishes a visual language centered on minimalist aesthetics and tactile material exploration. The execution spans motion graphics and live-action sequences, showcasing abstract light forms alongside industrial textures.
Graphic design and photography were led by Jens Nilsson, while motion direction was provided by Petter Bergmar. The project captures the interplay between digital precision and physical craft, integrating elements like debossed stationery on textured paper and reflective surfaces.
