Atrio

Aug 2023

Atrio’s brand identity project establishes a visual language centered on tactility and minimalist architectural precision. The system prioritizes material quality, incorporating heavy textured paper stocks and debossed geometric logo marks to create a cohesive retail and stationery presence. Across both print collateral and storefront application, the aesthetic leans into clean lines and high-contrast monochrome palettes, anchored by thoughtful typography. The project features graphic design by Stefanie Brückler and Joris Rigerl, whose work emphasizes the interplay between natural light and surface texture. Photography by Malaya Velasquez Saldaña documents the application of the identity across varied mediums, from retail storefronts and wine glass branding to formal stationery sets. The execution relies on high-end production elements, including specialist paper from G. F Smith and Colorplan, with print finishing by Imprimerie du Marais.

Horizontal, Commercial, Clean