Atrio: Brand Identity

Aug 2023

Atrio’s brand identity project centers on a tactile design language, utilizing high-quality materials and clean typography to establish a modern aesthetic. The visual system incorporates a geometric logo mark and an elegant color palette, applied across storefront architecture, stationery, and bespoke packaging. Graphic design by Stefanie Brückler and Joris Rigerl emphasizes materiality, featuring embossed textures and debossed details on premium paper stocks provided by G . F Smith and Colorplan. Print execution by Imprimerie du Marais complements the minimalist approach, which is further documented through photography by Malaya Velasquez Saldaña. The work spans environmental signage, product photography, and retail display elements, maintaining a consistent commercial identity throughout.

Horizontal, Commercial, Clean