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BrandSOMA
ProjectBrand Identity
Orange card with SOMA logo resting on a printed white menu page over a textured metallic surface

SOMA Brand Identity 2021

Associated creatives

The FUTURE they PROMISED
The FUTURE they PROMISEDGraphic Design
Colorplan
ColorplanPaper
Gmund Bier
Gmund BierPaper
G . F Smith
G . F SmithPaper
Felix Speller
Felix SpellerPhotography

Tags

soma brand identitysoma logobrand identitysoma cardorange cardmenu layoutmenu pageprinted menu

Description

This brand identity project for SOMA showcases elegant graphic design and premium paper selections. An orange textured card featuring the debossed SOMA logo rests diagonally across a white printed menu sheet, which is placed next to a brushed metal surface with organic swirling patterns. Clean typography details ingredients and beverage selections, highlighting the minimalist and sophisticated art direction. The composition uses natural lighting and sharp focus to emphasize tactile paper qualities and metallic textures.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Natural light, Emboss & Deboss

Industries

Restaurants

Color

Burnt Orange (50%)
Pure White (50%)

Background

Metal Texture

Context

Advertising Campaign, Website / Web