Brand
ProjectBrand Identity

SOMA Brand Identity 2021
Associated creatives
Tags
Description
This commercial product photograph for the SOMA brand identity project was captured by photographer Felix Speller. A clear glass tumbler contains an amber-red cocktail with a large, square ice cube submerged inside. Next to the glass, an extra embossed ice block rests on a highly reflective, metallic textured surface that catches intricate caustic light patterns. The composition employs dramatic low-key lighting against a dark background, emphasizing the translucent liquids and textured materials.
Style
Horizontal, Commercial, Matte
Techniques
Low-key / chiaroscuro
Industries
Alcoholic Beverages
Color
Rust (60%)
Pure White (40%)
Context
Advertising Campaign
