Sinéad O'Dwyer

Nov 2021

This brand identity project for Sinéad O'Dwyer establishes a visual language centered on bold, sans-serif typography and high-contrast layouts. The project channels a tactile approach to fashion communication, utilizing clean graphics and vibrant color palettes across diverse print and digital formats. Greenspace led the graphic design, integrating dynamic elements into outdoor billboard displays, publication covers, and responsive web layouts. The identity leans into a minimalist aesthetic, often juxtaposing textured, organic surfaces like crumpled paper and water with crisp, editorial photography. Copywriting by Anastasiia Fedorova grounds the visual work, providing poetic and critical text fragments that appear throughout the print and digital assets.

Horizontal, Commercial

Designer Fashion