Bicycle Therapeutics: Brand Identity

Sep 2024

The brand identity for Bicycle Therapeutics establishes a cohesive visual language across both digital and physical touchpoints. Developed by Greenspace, the system leans into a minimalist aesthetic, utilizing precise vector illustration and 3D render/CGI techniques to bridge the gap between abstract corporate geometry and the specificity of the biopharmaceutical sector. The project incorporates a versatile graphic toolkit, from kinetic typography animations to structural wayfinding totems. Photography by Marcus Ginns and Henry Hunt documents these applications, showing the brand's presence in corporate architectural spaces and editorial lifestyle settings. James Brocklebank contributed extensive motion graphics, including molecular renderings and geometric symbol construction. Supporting the architectural integration, Pilbrow & Partners collaborated on the environmental design, ensuring the identity's signage sits against the clean, contemporary facade of the facility. The complete system, documented within a comprehensive guidelines volume, emphasizes sharp lines and a neutral, high-contrast palette.

Horizontal, Commercial, Clean

Brand Film / Corporate Video