The OWO

Aug 2021

Greenspace developed the brand identity for The OWO, anchoring the visual system in a bespoke typeface inspired by early 19th-century Grotesks. The design package extends across print, digital, and environmental applications, focusing on high-contrast monochrome layouts, clean geometric typography, and refined production techniques like metallic copper debossing. Materiality remains central to the project, utilizing tactile white textured paper and natural light to emphasize embossed details. The identity incorporates minimalist wayfinding systems and graphic patterns, balancing editorial presentation with functional brand communication. The resulting work maintains a cohesive aesthetic across stationery, mobile UI, and structural signage.

Horizontal, Clean, Minimalist, Commercial

Typography

Advertising Campaign