Sinéad O'Dwyer Brand Identity 2021

Description

An eye-level outdoor photograph captures a large rectangular billboard mounted on an aged brick wall beneath an overpass or bridge. The billboard showcases a brand identity campaign for Sinéad O'Dwyer's AW20 collection, featuring a split design. The left section presents bold pink typography reading AW20 and WEAR ME LIKE WATER against a clean white background, along with the brand name at the bottom. The right section displays a portrait of a Black female model wearing a translucent pink garment and dark makeup. The surrounding urban environment includes a weathered brick structure and paved ground in the foreground. Greenspace provided the graphic design and Anastasiia Fedorova handled copywriting for the project.

Style

Horizontal, Commercial, Warm, Clean

Industries

Designer Fashion

Color

Background

Street

Context

Out of Home (OOH)