The Audo
Brand Identity
Jan 2024
The Audo brand identity project delivers a comprehensive design system spanning seven distinct visual identities tailored for hospitality environments, including hotels and hostels. The project utilizes a sophisticated typographic language combined with curated graphic elements to establish a cohesive aesthetic across diverse architectural spaces. Execution integrates tactile material studies, ranging from ceramic tile signage on weathered stone masonry to high-contrast digital renderings. The visual system balances minimalist layouts and clean typography with warm natural light, cinematic interior photography, and abstract linear compositions. Creative contributions to this multifaceted brand identity come from design studios Studio8585, Practice, Quinsay, Marlon Tate, Greenspace, Toben, and Mother Design.
Clean, Horizontal, Commercial
