BrandSinéad O'Dwyer
ProjectBrand Identity

Sinéad O'Dwyer Brand Identity 2021
Associated creatives
Tags
Description
A detailed close-up image showing a sheet of white paper that has been heavily crumpled, creating a complex topography of folds, creases, and shadows. The surface is densely covered with bold, dark black printed typography featuring poetic and critical text fragments. Soft directional light casts subtle shadows across the undulating paper ridges, highlighting its tactile texture and the distorted lines of text. This visual asset forms part of the brand identity project for Sinéad O'Dwyer, incorporating graphic design by Greenspace and copywriting by Anastasiia Fedorova.
Style
Horizontal, Commercial, Tactile, Minimalist
Techniques
Typography
Color
Pure White (70%)
Jet Black (30%)
Background
Paper Texture
Context
Advertising Campaign, Website / Web