Simons Canada: Twik -8/25

Aug 2025

Simons Canada presents a fashion editorial campaign for its Twik line, capturing a series of outdoor vignettes that lean into rural textures and pastoral aesthetics. Photographer Mei Tao frames the series against rustic wooden fences, weathered timber buildings, and expansive grassy meadows, utilizing natural light and golden hour illumination to maintain a consistent earthy palette throughout the shoot. Featuring model Heather Diamond Strongarm, the editorial highlights the collection's utility-inspired silhouettes, ranging from cable-knit sweaters and lace-trimmed camisoles to western-inflected accessories like cowboy boots and hats. With casting direction by Justin Robert, the campaign leans into playful, candid portraiture, pairing soft focus environments with a warm, grounded visual style.

Editorial, Vertical, Earthy

Natural light

Lookbook