Simons Canada
Twik -8/25
Brand
ProjectTwik -8/25
Date
Aug 2025
Description
Simons Canada presents a fashion editorial campaign for its Twik collection, captured by photographer Mei Tao. Set against a backdrop of open grassy meadows and rural timber architecture, the series leans into an earthy aesthetic that highlights transitional knitwear and utility-inspired tailoring. Utilizing golden hour and natural light, the imagery maintains a warm, consistent palette across the outdoor locations. The editorial features model Heather Diamond Strongarm in a variety of seasonal looks, with casting direction by Justin Robert. The production explores rustic textures and tonal layering, framed with the soft focus of the surrounding landscape.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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