Simons Canada
Prom '24
Brand
ProjectProm '24
Date
Mar 2024
Description
Simons Canada presents the Prom '24 campaign, a fashion editorial series that highlights a contemporary collection of eveningwear and formal silhouettes. Captured by photographer Mei Tao, the project leans into a minimalist aesthetic, utilizing natural light and clean studio backdrops to draw focus to fabric textures and modern tailoring. The series features models Alissa Sugawara and Parker Olson, with casting direction by Justin Robert. The imagery balances classic formal elements with updated styles, such as textured dresses, wide-leg trousers, and layered suiting, maintaining a clean and refined visual language throughout the collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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