Simons Canada: Prom '24
Brand
Date
Mar 2024
Description
Simons Canada presents the Prom '24 collection, a fashion campaign highlighting contemporary formalwear and evening attire. Photographed by Mei Tao, the imagery adopts a minimalist editorial aesthetic, utilizing soft, natural light to emphasize the textures of satin, floral patterns, and tailored wool. The series features models Alissa Sugawara and Parker Olson, with casting direction by Justin Robert. The portraits are framed against neutral studio backdrops, leaning into clean lines and a composed, understated style that centers on the garment details.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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