Simons Canada
Icone 06/25
Brand
ProjectIcone 06/25
Date
Jun 2025
Description
Simons Canada presents the Icone 06/25 collection, a high street fashion editorial captured against an urban backdrop. Featuring model Natasja Madsen, the series leans into clean lines and textured layering, showcasing tailored separates and casual, contemporary accessories. The project was shot by photographer Richard Bernardin, with casting directed by Justin Robert. The imagery utilizes natural light and analogue film techniques to create a consistent, warm aesthetic that highlights the collection's structure. The work frames the garments within classical architectural environments, emphasising a polished, everyday style.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
Street
Context
Lookbook
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