Simons Canada: Icone 06/25

Jun 2025

Simons Canada presents the Icone 06/25 collection through a series of fashion editorial images that highlight contemporary street style. Captured by photographer Richard Bernardin, the project features model Natasja Madsen in a variety of layered ensembles, ranging from tailored pinstripe shirts to coordinated plaid sets. The photography utilizes natural light and a shallow depth of field, set against urban backdrops that include classical stone pillars and street environments. With casting directed by Justin Robert, the imagery leans into a polished, editorial aesthetic using analogue film techniques to maintain a warm, cohesive tone across the collection visuals.

Editorial, Vertical, Warm, Clean

Natural light

Street

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