Brand
ProjectIcone 06/25

Simons Canada Icone 06/25 2025
Associated creatives
Tags
Description
This fashion editorial image for Simons Canada Icone 06/25 features model Natasja Madsen walking along an urban street. She wears a blue patterned button-down shirt paired with wide-leg blue denim jeans and animal-print shoes, while carrying a small brown handbag. The shot is captured outdoors in natural daylight with a shallow depth of field, showcasing parked cars and building facades in the background. Richard Bernardin served as photographer, with casting directed by Justin Robert.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Sky Blue (50%)
Denim (40%)
Caramel (10%)
Background
Street
Context
Lookbook