Simons Canada
Icone 05/25
Brand
ProjectIcone 05/25
Date
May 2025
Description
Simons Canada presents the Icone 05/25 fashion editorial, capturing a desert-bound aesthetic through a series of portraits. Photographed by Richard Bernardin, the project features model Daniella Pacciardi staged against vintage automobiles and arid landscapes, with casting by Justin Robert. Defined by a nostalgic, analogue-inspired tone, the series leans into an earthy color palette and consistent natural light. The collection focuses on clean editorial compositions that balance high-street fashion with a cinematic, retro road-trip sensibility.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Industries
High Street Fashion
Background
Desert
Context
Lookbook
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