Simons Canada presents the Icone 05/25 fashion editorial, capturing a desert-bound aesthetic through a series of portraits. Photographed by Richard Bernardin, the campaign places model Daniella Pacciardi within the context of an arid landscape, utilising vintage automobiles and rustic interiors to anchor the collection.
The series leans into a nostalgic, cinematic quality, defined by a warm color palette and the use of natural light. Casting, managed by Justin Robert, emphasises the retro road trip theme through deliberate styling and composition. The imagery employs analogue film techniques to maintain an earthy, desaturated tone across the outdoor settings.
